{"id":69,"date":"2016-09-12T07:24:31","date_gmt":"2016-09-12T07:24:31","guid":{"rendered":"http:\/\/www.etiennedefrance.com\/?page_id=69"},"modified":"2026-02-02T15:01:01","modified_gmt":"2026-02-02T13:01:01","slug":"icelandtrain","status":"publish","type":"page","link":"https:\/\/www.etiennedefrance.com\/index.php\/icelandtrain\/","title":{"rendered":"Icelandtrain"},"content":{"rendered":"<p><strong>Icelandtrain<\/strong> is a project which is made of a set of devices valuing a brand, specific to communication strategies, and elaborates the presentation of a fictional enterprise: the first railway company in Iceland.<br \/>\nThe artwork was initiated by the creation of a logo and a visual identity, a website dedicated to the brand, a presence on social networks and an online game. After these interventions relayed and discussed by local and international medias, a fashion show was organized by <strong>Icelandtrain<\/strong> to present an uniform collection for the company employees.<br \/>\nThis project questions the use of storytelling and narrative techniques and strategies in advertising, and stages the creation of a railway company in Iceland in order to generate a debate on possible environmental solutions.<\/p>\n<p><code class=\"pgc_sgb_shortcode_id\" tabindex=\"0\" role=\"button\"><div class=\"pgc-sgb-cb wp-block-pgcsimplygalleryblock-masonry \" data-gallery-id=\"b7b36432\"><div class=\"sgb-preloader\" id=\"pr_b7b36432\">\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div><\/div><div class=\"simply-gallery-amp pgc_sgb_slider \" style=\"display: none;\"><noscript><div class=\"sgb-gallery\"><div class=\"sgb-item\"><a href=\"https:\/\/www.etiennedefrance.com\/logocropped\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" width=\"300\" height=\"109\" loading=\"lazy\" src=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/LOGOcropped-300x109.jpg\" srcset=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/LOGOcropped-300x109.jpg 300w,http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/LOGOcropped.jpg 850w\" sizes=\"auto, 250px\"\/><\/a><div class=\"sgb-item-caption\"><em>Logo, variable dimensions, 2009.<\/em><\/div><\/div><div class=\"sgb-item\"><a href=\"https:\/\/www.etiennedefrance.com\/thetrain\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" width=\"300\" height=\"198\" loading=\"lazy\" src=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/THETRAIN-300x198.jpg\" srcset=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/THETRAIN-300x198.jpg 300w,http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/THETRAIN.jpg 850w\" sizes=\"auto, 250px\"\/><\/a><div class=\"sgb-item-caption\"><em>Iceland Express Train, inkjet print, 60 \u00d7 90 cm, 2009.<\/em><\/div><\/div><\/div><\/noscript><\/div><script type=\"application\/json\" class=\"sgb-data\">{\"collectionColumns\":2,\"externalLink\":false,\"captions\":false,\"collectionThumbSubMenuDownload\":false,\"collectionThumbSubMenuShare\":false,\"galleryType\":\"pgc_sgb_masonry\",\"galleryId\":\"b7b36432\",\"images\":[{\"id\":201,\"title\":\"logocropped\",\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/LOGOcropped.jpg\",\"link\":\"https:\/\/www.etiennedefrance.com\/logocropped\/\",\"alt\":\"\",\"description\":\"\",\"caption\":\"Logo, variable dimensions, 2009.\",\"mime\":\"image\/jpeg\",\"type\":\"image\",\"width\":850,\"height\":309,\"sizes\":{\"thumbnail\":{\"height\":150,\"width\":150,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/LOGOcropped-150x150.jpg\",\"orientation\":\"landscape\"},\"medium\":{\"height\":109,\"width\":300,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/LOGOcropped-300x109.jpg\",\"orientation\":\"landscape\"},\"full\":{\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/LOGOcropped.jpg\",\"height\":309,\"width\":850,\"orientation\":\"landscape\"}},\"imageMeta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"1256240354\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"1\",\"keywords\":[]},\"meta\":false,\"postlink\":\"https:\/\/www.etiennedefrance.com\/logocropped\/\"},{\"id\":202,\"title\":\"thetrain\",\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/THETRAIN.jpg\",\"link\":\"https:\/\/www.etiennedefrance.com\/thetrain\/\",\"alt\":\"\",\"description\":\"\",\"caption\":\"Iceland Express Train, inkjet print, 60 \u00d7 90 cm, 2009.\",\"mime\":\"image\/jpeg\",\"type\":\"image\",\"width\":850,\"height\":560,\"sizes\":{\"thumbnail\":{\"height\":150,\"width\":150,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/THETRAIN-150x150.jpg\",\"orientation\":\"landscape\"},\"medium\":{\"height\":198,\"width\":300,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/THETRAIN-300x198.jpg\",\"orientation\":\"landscape\"},\"full\":{\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/THETRAIN.jpg\",\"height\":560,\"width\":850,\"orientation\":\"landscape\"}},\"imageMeta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"1256399428\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"1\",\"keywords\":[]},\"meta\":false,\"postlink\":\"https:\/\/www.etiennedefrance.com\/thetrain\/\"}],\"shareFacebook\":false,\"shareTwitter\":false,\"sharePinterest\":false,\"sliderItemDownload\":false,\"shareCopyLink\":false,\"itemsMetaDataCollection\":[]}<\/script><script>(function(){if(window.PGC_SGB && window.PGC_SGB.searcher){window.PGC_SGB.searcher.initBlocks()}})()<\/script><\/div><\/code><\/p>\n<p><strong>Icelandtrain website and online game (screenshots):<\/strong><\/p>\n<p><code class=\"pgc_sgb_shortcode_id\" tabindex=\"0\" role=\"button\"><div class=\"pgc-sgb-cb wp-block-pgcsimplygalleryblock-masonry \" data-gallery-id=\"35c57741\"><div class=\"sgb-preloader\" id=\"pr_35c57741\">\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div><\/div><div class=\"simply-gallery-amp pgc_sgb_slider \" style=\"display: none;\"><noscript><div class=\"sgb-gallery\"><div class=\"sgb-item\"><a href=\"https:\/\/www.etiennedefrance.com\/icelandtrainweb\/\" target=\"_blank\"><img decoding=\"async\" alt=\"icelandtrainweb\" width=\"300\" height=\"200\" loading=\"lazy\" src=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb-300x200.png\" srcset=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb-300x200.png 300w,http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb.png 850w\" sizes=\"auto, 250px\"\/><\/a><div class=\"sgb-item-caption\"><em>Screenshot of Icelandtrain website and online game, 2009<\/em><\/div><\/div><div class=\"sgb-item\"><a href=\"https:\/\/www.etiennedefrance.com\/icelandtrainweb2\/\" target=\"_blank\"><img decoding=\"async\" alt=\"icelandtrainweb2\" width=\"300\" height=\"199\" loading=\"lazy\" src=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/ICelandtrainweb2-300x199.png\" srcset=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/ICelandtrainweb2-300x199.png 300w,http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/ICelandtrainweb2.png 850w\" sizes=\"auto, 250px\"\/><\/a><div class=\"sgb-item-caption\"><em>Screenshot of Icelandtrain website and online game, 2009<\/em><\/div><\/div><div class=\"sgb-item\"><a href=\"https:\/\/www.etiennedefrance.com\/icelandtrainweb3\/\" target=\"_blank\"><img decoding=\"async\" alt=\"icelandtrainweb3\" width=\"300\" height=\"199\" loading=\"lazy\" src=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb3-300x199.jpg\" srcset=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb3-300x199.jpg 300w,http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb3.jpg 850w\" sizes=\"auto, 250px\"\/><\/a><div class=\"sgb-item-caption\"><em>Screenshot of Icelandtrain website and online game, 2009<\/em><\/div><\/div><div class=\"sgb-item\"><a href=\"https:\/\/www.etiennedefrance.com\/icelandtrain3\/\" target=\"_blank\"><img decoding=\"async\" alt=\"icelandtrain3\" width=\"300\" height=\"202\" loading=\"lazy\" src=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrain3-300x202.png\" srcset=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrain3-300x202.png 300w,http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrain3.png 850w\" sizes=\"auto, 250px\"\/><\/a><div class=\"sgb-item-caption\"><em>Screenshot of Icelandtrain website and online game, 2009<\/em><\/div><\/div><\/div><\/noscript><\/div><script type=\"application\/json\" class=\"sgb-data\">{\"collectionColumns\":2,\"externalLink\":false,\"captions\":false,\"collectionThumbSubMenuDownload\":false,\"collectionThumbSubMenuShare\":false,\"galleryType\":\"pgc_sgb_masonry\",\"galleryId\":\"35c57741\",\"images\":[{\"id\":219,\"title\":\"icelandtrainweb\",\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb.png\",\"link\":\"https:\/\/www.etiennedefrance.com\/icelandtrainweb\/\",\"alt\":\"icelandtrainweb\",\"description\":\"\",\"caption\":\"Screenshot of Icelandtrain website and online game, 2009\",\"mime\":\"image\/png\",\"type\":\"image\",\"width\":850,\"height\":566,\"sizes\":{\"thumbnail\":{\"height\":150,\"width\":150,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb-150x150.png\",\"orientation\":\"landscape\"},\"medium\":{\"height\":200,\"width\":300,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb-300x200.png\",\"orientation\":\"landscape\"},\"full\":{\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb.png\",\"height\":566,\"width\":850,\"orientation\":\"landscape\"}},\"imageMeta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"meta\":false,\"postlink\":\"https:\/\/www.etiennedefrance.com\/icelandtrainweb\/\"},{\"id\":220,\"title\":\"icelandtrainweb2\",\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/ICelandtrainweb2.png\",\"link\":\"https:\/\/www.etiennedefrance.com\/icelandtrainweb2\/\",\"alt\":\"icelandtrainweb2\",\"description\":\"\",\"caption\":\"Screenshot of Icelandtrain website and online game, 2009\",\"mime\":\"image\/png\",\"type\":\"image\",\"width\":850,\"height\":565,\"sizes\":{\"thumbnail\":{\"height\":150,\"width\":150,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/ICelandtrainweb2-150x150.png\",\"orientation\":\"landscape\"},\"medium\":{\"height\":199,\"width\":300,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/ICelandtrainweb2-300x199.png\",\"orientation\":\"landscape\"},\"full\":{\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/ICelandtrainweb2.png\",\"height\":565,\"width\":850,\"orientation\":\"landscape\"}},\"imageMeta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"meta\":false,\"postlink\":\"https:\/\/www.etiennedefrance.com\/icelandtrainweb2\/\"},{\"id\":221,\"title\":\"icelandtrainweb3\",\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb3.jpg\",\"link\":\"https:\/\/www.etiennedefrance.com\/icelandtrainweb3\/\",\"alt\":\"icelandtrainweb3\",\"description\":\"\",\"caption\":\"Screenshot of Icelandtrain website and online game, 2009\",\"mime\":\"image\/jpeg\",\"type\":\"image\",\"width\":850,\"height\":564,\"sizes\":{\"thumbnail\":{\"height\":150,\"width\":150,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb3-150x150.jpg\",\"orientation\":\"landscape\"},\"medium\":{\"height\":199,\"width\":300,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb3-300x199.jpg\",\"orientation\":\"landscape\"},\"full\":{\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrainweb3.jpg\",\"height\":564,\"width\":850,\"orientation\":\"landscape\"}},\"imageMeta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"1\",\"keywords\":[]},\"meta\":false,\"postlink\":\"https:\/\/www.etiennedefrance.com\/icelandtrainweb3\/\"},{\"id\":217,\"title\":\"icelandtrain3\",\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrain3.png\",\"link\":\"https:\/\/www.etiennedefrance.com\/icelandtrain3\/\",\"alt\":\"icelandtrain3\",\"description\":\"\",\"caption\":\"Screenshot of Icelandtrain website and online game, 2009\",\"mime\":\"image\/png\",\"type\":\"image\",\"width\":850,\"height\":571,\"sizes\":{\"thumbnail\":{\"height\":150,\"width\":150,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrain3-150x150.png\",\"orientation\":\"landscape\"},\"medium\":{\"height\":202,\"width\":300,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrain3-300x202.png\",\"orientation\":\"landscape\"},\"full\":{\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Icelandtrain3.png\",\"height\":571,\"width\":850,\"orientation\":\"landscape\"}},\"imageMeta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"meta\":false,\"postlink\":\"https:\/\/www.etiennedefrance.com\/icelandtrain3\/\"}],\"shareFacebook\":false,\"shareTwitter\":false,\"sharePinterest\":false,\"sliderItemDownload\":false,\"shareCopyLink\":false,\"itemsMetaDataCollection\":[]}<\/script><script>(function(){if(window.PGC_SGB && window.PGC_SGB.searcher){window.PGC_SGB.searcher.initBlocks()}})()<\/script><\/div><\/code><\/p>\n<p><strong>Fashion show (National Gallery of Iceland, 2010):<\/strong><\/p>\n<p><code class=\"pgc_sgb_shortcode_id\" tabindex=\"0\" role=\"button\"><div class=\"pgc-sgb-cb wp-block-pgcsimplygalleryblock-masonry \" data-gallery-id=\"89172893\"><div class=\"sgb-preloader\" id=\"pr_89172893\">\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div><\/div><div class=\"simply-gallery-amp pgc_sgb_slider \" style=\"display: none;\"><noscript><div class=\"sgb-gallery\"><div class=\"sgb-item\"><a href=\"https:\/\/www.etiennedefrance.com\/main-image-show\/\" target=\"_blank\"><img decoding=\"async\" alt=\"Still Fashion Show Performance, National Gallery of Iceland, 2010.\" width=\"297\" height=\"300\" loading=\"lazy\" src=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Main-image-show-297x300.jpg\" srcset=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Main-image-show-297x300.jpg 297w,http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Main-image-show.jpg 850w\" sizes=\"auto, 250px\"\/><\/a><div class=\"sgb-item-caption\"><em>Fashion show\/performance, collection Icelandtrain, textiles and mixed medias, 2010.<\/em><\/div><\/div><\/div><\/noscript><\/div><script type=\"application\/json\" class=\"sgb-data\">{\"collectionColumns\":2,\"externalLink\":false,\"captions\":false,\"collectionThumbSubMenuDownload\":false,\"collectionThumbSubMenuShare\":false,\"galleryType\":\"pgc_sgb_masonry\",\"galleryId\":\"89172893\",\"images\":[{\"id\":224,\"title\":\"main-image-show\",\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Main-image-show.jpg\",\"link\":\"https:\/\/www.etiennedefrance.com\/main-image-show\/\",\"alt\":\"Still Fashion Show Performance, National Gallery of Iceland, 2010.\",\"description\":\"Still Fashion Show Performance, National Gallery of Iceland, 2010.\",\"caption\":\"Fashion show\/performance, collection Icelandtrain, textiles and mixed medias, 2010.\",\"mime\":\"image\/jpeg\",\"type\":\"image\",\"width\":850,\"height\":859,\"sizes\":{\"thumbnail\":{\"height\":150,\"width\":150,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Main-image-show-150x150.jpg\",\"orientation\":\"landscape\"},\"medium\":{\"height\":300,\"width\":297,\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Main-image-show-297x300.jpg\",\"orientation\":\"portrait\"},\"full\":{\"url\":\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Main-image-show.jpg\",\"height\":859,\"width\":850,\"orientation\":\"portrait\"}},\"imageMeta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"1\",\"keywords\":[]},\"meta\":false,\"postlink\":\"https:\/\/www.etiennedefrance.com\/main-image-show\/\"}],\"shareFacebook\":false,\"shareTwitter\":false,\"sharePinterest\":false,\"sliderItemDownload\":false,\"shareCopyLink\":false,\"itemsMetaDataCollection\":[]}<\/script><script>(function(){if(window.PGC_SGB && window.PGC_SGB.searcher){window.PGC_SGB.searcher.initBlocks()}})()<\/script><\/div><\/code><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/9629955\" width=\"400\" height=\"320\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/9629955\">Icelandtrain Fashion Show<\/a> from <a href=\"https:\/\/vimeo.com\/etiennedefrance\">Etienne de France<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p><strong>Icelandtrain uniform collection:<\/strong><\/p>\n<p><code class=\"pgc_sgb_shortcode_id\" tabindex=\"0\" role=\"button\"><div class=\"pgc-sgb-cb wp-block-pgcsimplygalleryblock-masonry \" data-gallery-id=\"d8080403\"><div class=\"sgb-preloader\" id=\"pr_d8080403\">\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div><\/div><div class=\"simply-gallery-amp pgc_sgb_slider \" style=\"display: none;\"><noscript><div class=\"sgb-gallery\"><div class=\"sgb-item\"><a href=\"https:\/\/www.etiennedefrance.com\/car-attendant-woman\/\" target=\"_blank\"><img decoding=\"async\" alt=\"Car attendant, Woman, 2010.\" width=\"200\" height=\"300\" loading=\"lazy\" src=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Car-attendant-woman-200x300.jpg\" srcset=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Car-attendant-woman-200x300.jpg 200w,http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Car-attendant-woman.jpg 472w\" sizes=\"auto, 250px\"\/><\/a><div class=\"sgb-item-caption\"><em>Car attendant, Icelandtrain uniforms, Collection Woman\/Man, Textiles and mixed media, 2010.<\/em><\/div><\/div><div class=\"sgb-item\"><a href=\"https:\/\/www.etiennedefrance.com\/car-attendant-man\/\" target=\"_blank\"><img decoding=\"async\" alt=\"Car attendant, Man, 2010.\" width=\"200\" height=\"300\" loading=\"lazy\" src=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Car-Attendant-Man-200x300.jpg\" srcset=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Car-Attendant-Man-200x300.jpg 200w,http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Car-Attendant-Man.jpg 473w\" sizes=\"auto, 250px\"\/><\/a><div class=\"sgb-item-caption\"><em>Car attendant, Icelandtrain uniforms, Collection Woman\/Man, Textiles and mixed media, 2010.<\/em><\/div><\/div><div class=\"sgb-item\"><a href=\"https:\/\/www.etiennedefrance.com\/station-manager\/\" target=\"_blank\"><img decoding=\"async\" alt=\"Station Manager Woman, Icelandtrain uniforms, 2010.\" width=\"197\" height=\"300\" loading=\"lazy\" src=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Station-Manager-197x300.jpg\" srcset=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Station-Manager-197x300.jpg 197w,http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Station-Manager.jpg 466w\" sizes=\"auto, 250px\"\/><\/a><div class=\"sgb-item-caption\"><em>Station Manager Woman, Icelandtrain uniforms, Collection Woman\/Man, Textiles and mixed media, 2010.<\/em><\/div><\/div><div class=\"sgb-item\"><a href=\"https:\/\/www.etiennedefrance.com\/station-managerman\/\" target=\"_blank\"><img decoding=\"async\" alt=\"Station Manager, Man, 2010.\" width=\"198\" height=\"300\" loading=\"lazy\" src=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/station-managerman-198x300.jpg\" srcset=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/station-managerman-198x300.jpg 198w,http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/station-managerman.jpg 468w\" sizes=\"auto, 250px\"\/><\/a><div class=\"sgb-item-caption\"><em>Station Manager Woman, Icelandtrain uniforms, Collection Woman\/Man, Textiles and mixed media, 2010.<\/em><\/div><\/div><div class=\"sgb-item\"><a href=\"https:\/\/www.etiennedefrance.com\/ticket-controllerw\/\" target=\"_blank\"><img decoding=\"async\" alt=\"Ticket Controller, Woman, 2010.\" width=\"199\" height=\"300\" loading=\"lazy\" src=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Ticket-ControllerW-199x300.jpg\" srcset=\"http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Ticket-ControllerW-199x300.jpg 199w,http:\/\/www.etiennedefrance.com\/wp-content\/uploads\/2016\/09\/Ticket-ControllerW.jpg 470w\" sizes=\"auto, 250px\"\/><\/a><div class=\"sgb-item-caption\"><em>Icelandtrain uniforms, Ticket Controller, Collection Woman\/Man, Textiles and mixed media, 2010.<\/em><\/div><\/div><div class=\"sgb-item\"><a href=\"https:\/\/www.etiennedefrance.com\/ticket-controllerm\/\" target=\"_blank\"><img decoding=\"async\" alt=\"Ticket Controller, Man, 2010.\" width=\"199\" 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